These are my personal guidelines for costume making. Now, I'll admit that most of my own costumes are perfect. Far from. But I try to keep these aspects in mind when I think up each costume.
Creativity - Witches, Supermans. Done again and again. The perfect costume will make those around you say "dammit, why didn't I think of that"?
Recognizability - It shouldn't take long for the crowd to work out who or what you are. It's like they say in writing. Show, don't tell. If someone has to ask "who are you supposed to be?", you might be dressing too obscure, or the costume just isn't very good.
Practicality - Can you hold a drink? Can you sit down? Can you dance? Can you see where you're going?
Effort - A single t-shirt that says "video pirate" is not really a pirate costume.
That "thing". Something that can't quite be quantified or classified. A spark.
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